The Bitter Truth Behind India’s Favorite Sweet Summer Drinks

There’s a war brewing in your fridge—and it’s not just about taste. As Indian temperatures rise, so does our thirst for nostalgia in a bottle. Enter Rooh Afza, the century-old rose-hued classic, and Patanjali Sharbat, the Ayurvedic challenger. But beneath the branding, the herbal claims, and the colorful labels lies a sticky truth: you’re mostly drinking sugar.

Let’s talk wellness. Let’s talk science. Let’s talk about what these drinks are doing to your body—because sweet doesn’t always mean harmless.

The Sugar Load Nobody Talks About

Here’s a number that might make you put your glass down: Rooh Afza contains up to 58% sugar. One glass can shoot 20–25 grams of sugar straight into your bloodstream. Patanjali’s variants may wear the Ayurvedic halo, but most are no better in this department—again, sugar takes center stage.

The World Health Organization recommends no more than 6 teaspoons (25g) of added sugar a day. If you’re sipping these syrups regularly this summer, you’re blowing past that limit in one go.

Let’s be blunt: overconsumption of added sugars is a fast track to:

Type 2 diabetes

Heart disease

Liver damage

Belly fat

Chronic fatigue

Even premature aging of your skin

Sugar is not just a “calorie problem”—it’s a metabolic bomb.

Herbal? Natural? Questionable.

Rooh Afza promotes ingredients like rose, kewra, and mint. Patanjali mentions tulsi, ashwagandha, and more. Sounds healthy? Maybe. But in syrup form—loaded with sugar and preserved for months—the nutritional value of those herbs is negligible.

Think about it: Ayurveda doesn’t recommend gulping down 4 tablespoons of sugar-laden syrup to access tulsi. We’re romanticizing ancient wellness while modern industry dilutes it.

Better, Smarter Alternatives

The good news? India has always had truly healthy, hydrating drinks—we just forgot them somewhere between television ads and supermarket shelves.

Chaach (buttermilk): Probiotic, cooling, and great for digestion.

Aam Panna: Made right—with mint and raw mango—it can hydrate and detox.

Sattu Drink: High in protein, low in sugar, and a rural superfood.

Lemon Water with Rock Salt: Vitamin C + hydration, no nonsense.

These aren’t just drinks. They’re functional beverages before the West coined the term.

The Bottom Line

It’s time to stop confusing taste with health and branding with wellness. Whether it’s Rooh Afza or Patanjali, a drink that’s nearly 60% sugar is not doing your body any favors.

Drink it if you like it—no shame. But don’t fool yourself into thinking it’s good for you just because it says “herbal” or “heritage” on the label.

In a world where every brand is shouting “health,” the real wellness begins in reading the label, not the marketing.

Ambition, Hierarchy, and the Art of Holding the Centre

In the quiet corridors of ambition, even whispers can sound like thunder.

When leadership falters—uncertain, absent, or inconsistent—it’s like a ship without a compass. In such still waters, even the smallest oar thinks it can steer the vessel. This is not rebellion; often, it’s restlessness, the need to be seen, to shine, to matter.

Poor leadership doesn't just demoralise—it decentralises. It creates vacuums, and nature (and the workplace) abhors a vacuum. Juniors begin to overstep not always out of malice, but from a misplaced sense of urgency or the hope of recognition.

But ambition without alignment is like a spark in a dry forest—destructive, not illuminating.

As leaders, or even as mid-level voices within a structure, it becomes our quiet responsibility to draw the lines with dignity. Not by crushing initiative, but by channelling it. Authority doesn’t need to shout—it needs to anchor. Hierarchy, when rooted in clarity and respect, doesn’t suppress—it strengthens.

Let’s not just aspire to lead from the front, but to hold the centre—with calm, conviction, and the courage to correct, even when it's uncomfortable. 

- Aditi

The Pitfall of Oversmart Behavior in First-Time Jobbers: A Psychological Perspective

Entering the professional world for the first time is both exciting and daunting for young employees. It's a crucial time where fresh graduates and first-time jobbers have the opportunity to learn, grow, and make their mark. However, some young professionals, in their zeal to stand out and prove their competence, often engage in behaviours that can be detrimental not only to their team but also to their own careers. These include withholding knowledge, avoiding transparency, bad-mouthing senior teammates, and, in some cases, trying to overshadow more experienced colleagues. While these behaviours might give a temporary feeling of success, they are deeply rooted in insecurity and immaturity, which can have long-term negative consequences.

The Psychology Behind the Behaviour

1.      Insecurity and Imposter Syndrome

o   First-time jobbers are often eager to prove themselves, and this pressure can lead to insecurity. When they step into a professional setting where they feel inexperienced, their fear of inadequacy may push them to act overconfidently or over smart. By hiding information or trying to outshine senior team members, they attempt to mask their insecurities and prove their worth, albeit in a counterproductive manner.

2.      Lack of Emotional Maturity

o   Immature behaviour, such as bad-mouthing colleagues or refusing to share knowledge, often stems from emotional immaturity. Younger employees may not yet fully understand the long-term benefits of collaboration, trust, and teamwork. Instead, they may prioritize short-term gains and approval, believing that their individual success is more important than the team's success.

3.      A Desire for Quick Recognition

o   In today’s fast-paced work environments, young professionals often feel pressured to achieve recognition early in their careers. This desire for immediate validation can cause them to engage in tactics like withholding information, thinking that making themselves indispensable will speed up their rise to success. This mind-set overlooks the importance of cooperation and the fact that true leadership is earned through respect, not manipulation.

4.      Fear of Competition

o   Another underlying factor is the fear of being overshadowed by others, especially senior team members. First-time jobbers might feel threatened by the experience and knowledge of their seniors, leading them to downplay others' contributions or, worse, to sabotage relationships through gossip and backstabbing. They believe that by undermining their seniors, they can elevate their own standing, which is a deeply flawed assumption.

The Harmful Impact on the Team

1.      Erosion of Trust

o   Teams thrive on trust and open communication. When a young employee refuses to share knowledge or hides information for personal gain, it creates an atmosphere of distrust. Colleagues may become suspicious, unwilling to collaborate or share information themselves, leading to a breakdown in teamwork and cohesion.

2.      Decreased Efficiency

o   Withholding important information can lead to a lack of alignment within the team. Work may get duplicated, or key tasks might be delayed because not everyone is working from the same knowledge base. This not only affects productivity but also hinders the team's ability to achieve collective goals.

3.      Negative Work Culture

o   Bad-mouthing and undermining senior colleagues can create a toxic work environment. The energy that should be spent on innovation and productivity is instead diverted to internal conflicts and gossip. Over time, this can lead to disengagement, low morale, and even turnover, as employees become frustrated with the negative atmosphere.

The Long-Term Impact on Career Growth

1.      Reputation Damage

o   Oversmart behaviour might yield temporary success, but in the long run, it damages one's professional reputation. Colleagues and managers will eventually recognize the lack of integrity, which can lead to diminished opportunities for growth. People who exhibit manipulative or secretive behaviours are less likely to be trusted with leadership roles or important projects.

2.      Isolation from Peers

o   A career is not built in isolation. Success is often the result of strong professional relationships, mentorship, and collaboration. By refusing to share knowledge and undermining seniors, young employees risk isolating themselves from colleagues who could be valuable allies or mentors. This isolation can stifle their learning and growth, as they miss out on guidance from more experienced team members.

3.      Leadership Deficit

o   True leadership is about empowering others, fostering collaboration, and contributing to the success of the team. By focusing on individual gain and employing manipulative tactics, first-time jobbers miss out on developing the leadership qualities that are essential for long-term career success. Without the respect and trust of their peers, they will find it difficult to advance into positions of real influence.

A Better Approach: Fostering Collaboration and Growth

To build a successful career, first-time jobbers need to understand the value of teamwork, transparency, and mutual respect. Instead of viewing seniors as competition, they should see them as resources for learning and growth. Engaging in open communication, sharing knowledge, and contributing positively to the team are not just ethical behaviors but are also strategies that will help them build strong professional networks and a solid reputation.

Key Takeaways for First-Time Jobbers:

• Focus on Collaboration: Career growth comes from working well with others, not from undermining them.
• Be Transparent: Sharing information and being open with colleagues builds trust and strengthens teams.
• Respect Seniors: Senior team members have experience and knowledge that can help you grow. Respecting them will earn you mentorship and support.
• Develop Emotional Maturity: Learn to manage insecurities and resist the urge to engage in manipulative behaviours.

Success in the professional world is a marathon, not a sprint. Those who prioritize personal gain over the success of the team will find themselves falling behind, while those who foster collaboration, trust, and respect will be the ones who truly shine in the long run.

- Aditi 

 

Audio OTT Platforms in India: Transforming the Listening Experience

The media landscape in India is undergoing a dramatic transformation, with audio OTT (over-the-top) platforms leading the charge. These platforms have reshaped how we engage with audio content, offering everything from music and podcasts to audiobooks. As someone deeply involved in media and culture, I am excited to delve into this dynamic shift, exploring how audio OTT platforms are revolutionizing the industry with real-world examples and case studies.

Understanding Audio OTT Platforms

Audio OTT platforms deliver audio content directly to users via the internet, bypassing traditional broadcast channels. This category includes music streaming services like Spotify and Apple Music, podcast networks such as Hubhopper and Audioboom, and digital radio services. The surge in smartphone usage and high-speed internet has accelerated their growth, catering to a diverse audience with varied content needs.

Case Study 1: Gaana - Leading the Music Streaming Revolution

Gaana, one of India's largest music streaming platforms, exemplifies the success of audio OTT services in the Indian market. Launched in 2010, Gaana offers a vast library of over 45 million songs in various languages, including Hindi, Tamil, Telugu, and Punjabi. By leveraging partnerships with major music labels and focusing on regional content, Gaana has become a go-to platform for Indian listeners seeking both Bollywood hits and local tunes. Their personalized playlists and curated content, such as "Gaana Originals," have further solidified their position in the market.

Case Study 2: The Growth of Indian Podcasts - IVM Podcasts and The Seen and the Unseen

Indian podcasting has gained significant traction, with platforms like IVM Podcasts and The Seen and the Unseen playing pivotal roles. IVM Podcasts, launched in 2015, offers a diverse range of shows, from comedy and storytelling to current affairs. Their popular show, "The Seen and the Unseen," hosted by Amit Varma, explores contemporary issues with depth and nuance, attracting a dedicated audience interested in thoughtful discussions.

Similarly, "The Seen and the Unseen" has become a benchmark for high-quality, long-form content. It illustrates the growing demand for in-depth analysis and has paved the way for other creators in the podcasting space. These platforms highlight the shift towards niche content that resonates with specific audience segments.

Case Study 3: JioSaavn - Merging Music and Technology

JioSaavn, a collaboration between Jio and Saavn, is another notable example of how audio OTT platforms are evolving. Launched in 2018, JioSaavn combines Saavn’s extensive music library with Jio’s vast user base. The platform offers not only music streaming but also curated playlists, podcasts, and exclusive content. Its integration with Jio’s telecom services has provided millions of users with affordable access to a wealth of audio content, further driving the adoption of streaming services in India.

Challenges and Future Outlook

Despite their success, audio OTT platforms face several challenges. Content piracy remains a significant issue, impacting revenue and content creators' livelihoods. Additionally, the competitive landscape is becoming increasingly crowded, with new platforms constantly entering the market. To stand out, platforms must innovate and continuously enhance user experience.

Looking ahead, the future of audio OTT platforms in India appears bright. We can expect advancements in AI-driven personalization, integration with other digital services, and a greater focus on regional and niche content. Platforms that adapt to these trends will likely continue to thrive.

Conclusion

The rise of audio OTT platforms in India marks a significant shift in media consumption, offering unprecedented access to a diverse range of content. As the industry evolves, it is essential to recognize and support the innovations driving this sector forward.

For those of us passionate about media and technology, the growth of audio OTT platforms presents an exciting opportunity to engage with and shape the future of digital audio content. Share your thoughts and experiences with these platforms, and let’s celebrate the transformative impact they are having on the way we listen and interact with media.

#AudioOTT #DigitalMedia #IndianMedia #ContentConsumption #StreamingServices #Podcasting #MusicStreaming #TechInnovation

Exploring the Rich Heritage of Kavad Art in Rajasthan

 

Exploring the Rich Heritage of Kavad Art in Rajasthan

 

Introduction

Rajasthan, the land of vibrant colours and rich cultural heritage, is home to many traditional art forms that have withstood the test of time. The state is home to many art forms famous for their painting style. One such captivating art form is the Kavad art from Bassi village in Chittorgarh.

It is a unique storytelling craft that holds deep cultural and religious significance. In this article, I will explore the fascinating world of Kavad art, delving into its history, cultural relevance, craftsmanship, challenges, and current status.

 

History of the Kavad Art

Kavad art has its roots in the ancient storytelling traditions of Rajasthan. . The word 'Kavad' comes from the Hindi word 'Kinwad,' meaning a door. In the past, Kavad was used as a portable shrine or temple by travelling storytellers called 'Bhopas' and 'Bhopis.'

These storytellers would travel from village to village, carrying the Kavad on their shoulders, narrating stories of Hindu mythology, folklore, and historical events to the local people.

 

Cultural and Religious Significance

The Kavad art is deeply intertwined with the cultural and religious fabric of Rajasthan. It serves as a visual medium for storytelling, preserving and passing on traditional tales, moral values, and historical narratives from one generation to the next. The intricate narratives depicted on the Kavad often revolve around Hindu deities, epics like the Ramayana and Mahabharata, local legends, and the heroic exploits of Rajput warriors. In the past decade, innovative themes have been introduced to keep pace with the contemporary world and its demands.

 

Wood Used to Make the Craft

The craftsmanship involved in creating the Kavad art is a meticulous process that requires skilled artisans. The primary wood used to make a Kavad is seasoned Sheesham or Neem wood, known for its durability and fine grain texture. The artisans carefully carve and assemble the wooden panels to form a compact, multi-tiered structure that can be folded and unfolded like a series of interconnected doors.

Colours and Painting Style

The Kavad art is renowned for its vibrant colours and intricate paintings. In the past, natural pigments sourced from minerals, plants, and stones were used to create a vivid palette. Nowadays, synthetic colours bought from the market are also used. The colours are first mixed with resin (adhesive) before being applied.

Unlike normal drawings, in the Kavad art, the pictures are painted directly onto the wood without a preliminary sketch. The primary colours used are red, light blue, green, white, black, and yellow.

The paintings on the Kavad typically feature intricate details, geometric patterns, floral motifs, and scenes depicting mythological stories. The painting style is characterized by bold outlines, contrasting colours, and a narrative sequence that unfolds as one explores each panel of the Kavad.

 

Challenges Faced

Despite its rich cultural heritage and artistic value, Kavad art faces several challenges in the modern era. The rise of mass-produced goods, changing consumer preferences, and limited exposure to traditional art forms among the younger generation pose significant threats to the sustainability of Kavad craftsmanship. Additionally, the advent of various media for knowledge and entertainment has greatly diminished the value of Kavad.

Once a popular and revered art form, it is now struggling to survive. However, artists from the Suthar community of Bassi village are determined to protect this age-old art form, which is not only their tradition but also their means of livelihood.

 

Current Situation and Chief Artisans

Efforts are underway to revive and promote the Kavad art through various initiatives, including workshops, exhibitions, and collaborations with designers and artists. Government and non-government organizations are also stepping in to provide platforms for Kavad artists to showcase their work.

A Rajasthani Kavad showcasing major festivals of India was installed in the new Sansad Bhawan. For the installation called 'Parv' (festival), a Kavad was specially designed and created for the Shilp Deergha of the New Parliament Building. For this project, 10 prominent festivals of India were chosen, and 10 talented artists were handpicked to bring them to life. Since India celebrated its 75th year of independence as Azadi ka Amrit Mahotsav, it is represented here as the paramount festival. In this Kavad, the central panel features an Amrit Kalash made in the traditional Tanjore style, combining art and craft with elaborate relief work and embedded stones.

As for individual efforts, chief artisans from Bassi village like Shri Dwarka Prasad Ji and Shri Satyanarayan Suthar Ji are among the stalwarts dedicated to preserving and advancing the legacy of Kavad art. They are not only known for their exceptional craftsmanship but also for their innovative approaches to keeping this tradition alive, such as incorporating contemporary themes and conducting training sessions for the younger generation.

Conclusion

In conclusion, the Kavad art stands as a testament to Rajasthan's rich cultural heritage and artistic legacy. Its intricate craftsmanship, vibrant colours, and narrative depth continue to captivate art enthusiasts and scholars alike. By understanding and appreciating the history, cultural significance, and challenges faced by Kavad art, we can contribute to its preservation and ensure that this timeless art form continues to thrive for generations to come.

- Aditi Jain 

 

Is Radio dying in India?

As we step into the year 2024, the landscape of media and entertainment in India has undergone significant transformations. The digital revolution, with its streaming platforms, podcasts, and social media, has been reshaping the way we consume content. In this era of on-demand and personalized entertainment, one question looms large: Is radio in India dying? In this article, we will explore the state of radio in India, the challenges it faces, and whether it can adapt and thrive in the digital age.

The Glorious Past of Indian Radio

To understand the present and future of radio in India, we must first acknowledge its illustrious past. Radio broadcasting in India dates back to 1927 when the British colonial government established the Indian State Broadcasting Service, which later evolved into All India Radio (AIR). Over the decades, radio has played a pivotal role in shaping the nation's culture, disseminating information, and connecting communities across diverse regions and languages.

1. Cultural Influence: Radio has been a cultural phenomenon in India, bridging the gap between urban and rural audiences. Iconic programs like "Binaca Geetmala" and "Vividh Bharati" became household names, and radio played a significant role in promoting Indian music, including film songs and classical compositions.

2. News and Information: All India Radio has been a trusted source of news and information for millions of Indians. Its credibility and wide reach made it a reliable medium, particularly in remote areas.

3. Community Bonding: Local and community radio stations served as a platform for grassroots communication, promoting regional languages and fostering community engagement.

The Digital Disruption

The digital era brought about seismic shifts in the media and entertainment landscape worldwide, and India was no exception. The proliferation of smartphones, affordable data plans, and the rise of streaming platforms like Netflix, Amazon Prime, and Spotify have changed the way people consume content. This transformation has led to a decline in traditional media, including television and radio.

1. Streaming Services: Music streaming services have given users unprecedented control over their playlists, allowing them to curate music to their taste. This shift has impacted radio listenership, especially among the younger generation.

2. Podcasts: Podcasts have gained immense popularity as a source of information, entertainment, and niche content. They provide an alternative to traditional radio programming and have drawn audiences away from radio.

3. Social Media: Platforms like YouTube and Instagram have enabled content creators to produce and distribute audio and video content independently, further fragmenting the media landscape.

4. On-Demand Content: The on-demand nature of digital media allows users to access content at their convenience, making traditional scheduled radio less attractive to some audiences.

The Challenges Facing Indian Radio in 2024

1. Changing Listener Preferences: The digital age has given rise to a generation of listeners who prefer personalized and on-demand content. Traditional radio's linear, one-size-fits-all approach may not align with these evolving preferences.

2. Competition from Streaming Services: Music streaming platforms offer an extensive catalog of songs, podcasts, and other audio content, giving users the freedom to choose what they want to listen to. This intense competition poses a significant threat to radio.

3. Monetization Difficulties: Advertisers are increasingly shifting their budgets to digital advertising, which offers better targeting and measurement capabilities. This trend can impact radio's revenue streams.

4. Aging Infrastructure: Many radio stations in India still rely on outdated equipment and technology, hindering their ability to adapt to changing listener demands and produce high-quality content.

5. Limited Interactivity: While some radio stations have introduced interactive features through apps and social media, traditional radio lacks the direct engagement and interactivity offered by digital platforms.

6. Regulatory Challenges: Radio in India faces regulatory hurdles and licensing issues, which can stifle innovation and limit the growth of the medium.

The Radio Renaissance: Can It Survive and Thrive?

While the challenges are undeniable, radio in India is not fading away without a fight. In fact, there are several factors that suggest a potential radio renaissance:

1. Local Content: Radio stations can capitalize on their ability to deliver hyper-local content, including news, events, and culture, which streaming platforms often cannot replicate.

2. Niche Programming: Some radio stations have started catering to niche audiences by focusing on specific genres or themes, providing a unique listening experience that is hard to find on mainstream streaming services.

3. Hybrid Models: Many radio stations have embraced digital platforms, allowing listeners to access their content through web streaming and apps. This hybrid approach bridges the gap between traditional and digital media.

4. Community Engagement: Community radio stations continue to play a vital role in fostering grassroots communication and connecting with local audiences.

5. Podcasting: Several radio stations and broadcasters have ventured into podcasting, leveraging their expertise and established audiences to create engaging content.

6. Integration with Social Media: Radio stations are increasingly using social media to connect with listeners, run contests, and conduct live interactions, enhancing their digital presence.

Conclusion

Is radio in India dying in the year 2024? The answer is nuanced. While traditional radio faces undeniable challenges, it is far from obsolete. Radio still has a unique role to play in Indian media, offering local content, community engagement, and a personal touch that streaming services and podcasts may struggle to replicate.

The key to radio's survival and potential renaissance lies in its ability to adapt to changing listener preferences and technology. By embracing digital platforms, producing niche content, and continuing to connect with local communities, radio can find its place in the diverse and evolving Indian media landscape. As we navigate the digital age, radio's enduring appeal may lie in its ability to blend the best of both worlds—traditional and digital—offering a unique listening experience to a diverse audience in India.

Jealous Coworkers?

Dealing with jealous co-workers who conspire against you can be challenging, but it's important to handle the situation professionally and calmly. Here are some steps you can take:

Self-assessment: Reflect on your behavior and actions to ensure you are not inadvertently contributing to the jealousy or conflict. Be honest with yourself and consider if there are any areas where you could improve your interactions with your co-workers.

Maintain professionalism: Continue to conduct yourself in a professional and courteous manner at work. Avoid engaging in gossip or negative talk about your co-workers, even if they are doing so about you.

Communicate openly: If you notice specific incidents or behavior from your co-workers that concern you, consider having a private, non-confrontational conversation with them. Express your desire to maintain a positive working relationship and ask if there are any concerns they'd like to address.

Document incidents: Keep a record of any instances where you feel your co-workers are conspiring against you. Note dates, times, individuals involved, and a brief description of what occurred. This documentation can be useful if you need to escalate the issue.

Seek guidance: If the situation continues or escalates, consider talking to your immediate supervisor or manager about the issue. Present your concerns professionally and with your documented evidence. They may be able to address the situation or involve HR if necessary.

Conflict resolution: If discussions with your co-workers and management don't resolve the issue, you might consider involving a neutral third party, such as a human resources representative or a workplace mediator, to help facilitate a resolution.

Maintain a support network: Seek support from friends and family outside of work. Venting and discussing your feelings with a trusted confidant can help alleviate stress and provide perspective.

Focus on your work: Stay committed to your job responsibilities and continue to excel in your role. Demonstrating professionalism and dedication to your work can help counteract negative perceptions.

Self-care: Stress and negative workplace dynamics can take a toll on your well-being. Prioritize self-care activities such as exercise, mindfulness, and relaxation techniques to manage stress and maintain your emotional resilience.

Evaluate your options: If the situation doesn't improve, you may need to consider looking for another job or transferring to a different department or team within your organization to escape the toxic work environment.

Remember that you cannot control the actions and feelings of others, but you can control your own behavior and reactions. Maintaining professionalism and seeking appropriate avenues for resolution can help you navigate workplace jealousy and conspiracy effectively.